How Are We Going to Get Our Customers?
Sell Our "Why?"
We see this product being a stepping stone towards personalized and preventive healthcare. We want people to be empowered with information unique to them and take ownership of their health.
Target Early Adopters
We will first aim towards those individuals, doctors, and insurance companies that are already looking for a service like this.
Selling to these people first will help build our credibility through testimonials and recommendations, strengthening our core consumers and helping us improve and market our product.
Build Our Presence
We have to build our presence through traditional media outlets and social media. We will try to partner with influencers in the field to help us gain exposure.